Veracor Capital, the veteran-owned, AI-first healthcare private equity firm, today announced the formation of the Riize Expansion Fund — a dedicated growth equity vehicle structured to accelerate the national and international commercial launch of Riize LLC, a Houston-based sublingual oral strip company that has achieved in 90 days what most consumer brands spend years pursuing.
HOUSTON, TX & LOS ANGELES, CA — March 13, 2026 — The fund represents a strategic co-sponsorship between Veracor Capital, serving as fund manager and lead investor, and Riize LLC, providing the operating platform, distribution relationships, and product infrastructure. Qualified investors may participate alongside Veracor Capital through a structured co-investment offering designed to capture the inflection point the company is currently experiencing.
The fund is structured to capitalize Riize's breakthrough into over 100,000 approved retail doors — achieved in under 90 days — and deploy the capital needed to activate a distribution network that is already built, proven, and waiting.
The 90-Day Proof of Concept That Changed Everything
Riize was founded on a single conviction: that the world's most powerful nutraceuticals deserve the world's most advanced delivery system. Its proprietary sublingual oral strip technology dissolves in 15 seconds and reaches the bloodstream in 5–10 minutes — bypassing digestion entirely and delivering bioavailability that no capsule, powder, or drink on the market can match.
In the 2.5 months since entering active commercial distribution, the company has achieved approved vendor status with some of the most gatekept retail networks in North America:
• Core-Mark — one of the largest wholesale distributors in North America, with an executed February 2026 purchase order covering 24,000–45,000+ convenience stores and 145+ line items placed across IL, IN, OH, PA, KY, MI, and TX • Circle K — 7,300 US stores across 48 states; the second-largest convenience store chain in America • Sheetz — 800+ company-owned locations across the Mid-Atlantic corridor, secured with zero marketing spend • ExtraMile (Chevron/Jacksons JV) — 1,100+ premium locations targeting 2,000 by 2029 • 7-Eleven — 13,300 US stores • Walmart — 4,600+ stores plus active Walmart Fulfillment Services (WFS) integration • McLane, KeHE, Mr. Checkout, GSC, POD Foods — adding tens of thousands of additional doors • Sprouts Farmers Market — 400–450 stores, active
This is not a pipeline. This is approved vendor status — the result of regulatory compliance, GMP certification, third-party verification, and formal category review by merchandising teams who get pitched hundreds of products and say yes to very few. Riize passed every gate.
"We didn't build a brand looking for distribution. We built the infrastructure, earned the relationships, and proved the product. What Veracor Capital brings is the capital engine to activate what we've already won. The doors are open. This fund fills them." — Reilly Schueler, Founder & CEO, Riize LLC
Riize Strips retail distribution — approved across 100,000+ doors
Why This Moment Is the Investment
The private equity community understands one thing better than anyone: the distance between proof of concept and proof of scale is where fortunes are made. Riize is sitting at exactly that inflection point today.
The company carries $2.5 million in inventory that is ready to deploy. It has 3.2–3.6x ROAS on Amazon with an unoptimized $50/day ad spend — a baseline performance figure that, when matched with meaningful media investment, signals a category-defining DTC business. It has live storefronts on Amazon, TikTok Shop, Walmart Marketplace, Facebook Shop, Instagram Shop, and YouTube Store — every one requiring formal supplement compliance approvals that most brands never clear.
The Riize Expansion Fund is not being raised to build the business. It is being raised to flood the channels that are already open.
"In twenty years of building and investing in companies, I've rarely seen a consumer brand achieve this level of distribution validation this fast. Riize hasn't knocked on a hundred doors and gotten lucky — they've earned approved vendor status with the biggest networks in North America. Our job as fund manager is simple: put capital behind what is already working." — Kenton Gray, Founder & CEO, Veracor Group | Managing Partner, Veracor Capital
Eight SKUs. Multiple Billion-Dollar Categories. One Format With No Direct Competitor.
Riize competes across eight nutraceutical verticals — Energy ($15B+ market), Sleep ($7.9B), GLP-1 Support ($120B+ addressable), Hangover Recovery ($500M–$650M), Women's Performance, NAD+, Immune Support, and Motion — with a sublingual strip format that has no direct competition in most of these categories. The format is pocket-sized, zero-calorie, vegan, gluten-free, Kosher certified, and requires no water — a product that fits every lifestyle, every channel, and every consumer occasion.
The GLP-1 Support strip alone — targeting the single most explosive wellness category of the decade — represents a first-mover position in a $120B+ addressable market with zero strip-format competition.
Beyond Retail: Enterprise and International Opportunity
Riize has presented customized proposals to GardaWorld and Allied Universal — two of the largest private security companies in the world, with hundreds of thousands of officers working demanding 8–12 hour shifts. A single enterprise contract with either organization could generate recurring volume equivalent to hundreds of retail doors.
With Australia, Mexico, and Puerto Rico already active under a $150,000 country-exclusivity plus $0.15 per strip royalty model, the framework for international expansion is proven and capital-efficient. Each new market is immediate capital and recurring revenue with zero additional operational burden.
Twenty-five vending locations are live across bars, university campuses, hotels, and entertainment venues. Target Plus marketplace approval is imminent. Cruise line, hotel minibar, and spirits retail channels represent blue-ocean placement opportunities with no direct competition in the strip format.
Media Validation, Team, and Infrastructure
The Riize story has already earned media coverage on ABC, Fox News, NBC, CBS, AP, Sports Illustrated, and 450+ news sites. The brand sponsors The Stampede — the official Texas Longhorns podcast with Vince Young and Mack Brown — and has appeared on Dr. Drew's Health Uncensored on Lifetime. Branded semi-truck wraps, fashion show activations, and marathon sponsorships are active.
Behind the brand is a 12-person leadership team including a Chief Medical Officer, VP of Sales, VP of E-Commerce, Director of Logistics, and a medical director — an operational infrastructure that most early-stage consumer brands do not reach until Series B. All formulations are WHO-GMP and FDA-compliant, lab tested, and third-party verified.
Fund Structure & Participation
The Riize Expansion Fund is structured as a dedicated growth equity vehicle sponsored by Veracor Capital. Capital raised will be deployed directly into inventory activation, paid media acceleration across Amazon, TikTok, and Meta, distribution fulfillment infrastructure, enterprise channel development, and international market licensing.
"The infrastructure is built. The relationships are real. The purchase orders are in hand. We are not asking investors to believe in a future — we are inviting them into a present that is already moving. The only question is whether they want to be part of what happens next." — Reilly Schueler, Founder & CEO, Riize LLC
Qualified investors interested in participating in the Riize Expansion Fund are encouraged to contact Veracor Capital's investor relations team immediately. This offering is available to accredited investors only and will be limited in capacity.
About Veracor Capital
Veracor Capital is a veteran-owned, AI-first healthcare private equity firm and managing entity of the $250M Kure Health Ecosystem Fund. Led by Founder & CEO Kenton Gray and strategic partner Dr. Peter Demitry, former Assistant Air Force Surgeon General, the firm builds and scales healthcare companies across wound care, consumer health, regenerative medicine, and signal-based medicine. veracorcapital.com
About Riize LLC
Riize LLC is a Houston, Texas-based consumer health company and the creator of Riize Strips — a line of fast-acting sublingual oral strips delivering nutraceutical formulations across energy, sleep, recovery, GLP-1 support, NAD+, and performance categories. The company holds approved vendor status with distributors representing over 100,000 retail doors and is actively distributed through Core-Mark, Circle K, Sheetz, Walmart, 7-Eleven, Sprouts, and leading e-commerce platforms. Founded by Reilly Schueler, Riize is headquartered at 1717 St James Place, Suite 200, Houston, TX 77056. riizestrips.com
Media Contact: media@veracorgroup.com | Investor Relations: invest@veracorcapital.com
This press release contains forward-looking statements. The Riize Expansion Fund is offered only to accredited investors pursuant to applicable securities regulations. This is not an offer to sell or a solicitation of an offer to buy securities.
