In a groundbreaking convergence of music, military service, and human performance, Veracor Capital and Riize LLC are in advanced negotiations to bring Navy veteran, No. 1 Billboard artist, and Global Military Ambassador B. Taylor on board as the face, voice, and soul of Riize — with a signature strip collection honoring America's 250th anniversary and dedicated to veterans, active duty service members, first responders, and the families who stand behind them.
HOUSTON, TX & LOS ANGELES, CA — March 13, 2026 — Veracor Capital, the veteran-owned, AI-first healthcare private equity firm, and Riize LLC, the breakthrough sublingual oral strip company that has secured approved vendor status with over 100,000 retail doors in under 90 days, today announced they are in advanced negotiations with celebrated Navy veteran, multi-award winning recording artist, and U.S. Military Global Ambassador B. Taylor to launch the B. Taylor Signature Riize Strip Collection — a first-of-its-kind collaboration at the intersection of health, music, patriotism, and purpose.
The partnership, currently in final negotiation, would position B. Taylor as the brand ambassador, spokesperson, and signature collaborator for a limited-edition and ongoing Riize product line timed to one of the most significant cultural moments in American history: the nation's 250th anniversary. Think what Wheaties did for the greatest athletes of a generation — putting a face and a story on a product and making it mean something. Now imagine that energy infused into the fastest-growing format in consumer health, carried by a man whose entire life has been a testament to what Americans are capable of.
Who Is B. Taylor: The Man Behind the Mission
There are celebrities. There are veterans. There are athletes. There are artists. And then, very rarely, there is someone who is all of these things simultaneously — and who has turned that convergence into a calling.
B. Taylor is a Peoria, Illinois native who played football and basketball at the University of Missouri before enlisting in the United States Navy in 2004. He tested into the highly competitive Naval Nuclear engineering program and served as an Aviation Electronics Technician, attached to NATTC Pensacola and Coronado NAS North Island where he trained and worked with Special operations Navy SEAL's and Marine Recon. He went on to become a standout on the All Navy and Military Team USA basketball teams, and was awarded special duty and an honorary discharge by the Secretary of the Navy himself to pursue the NFL and a music career — a distinction that places him in a category almost no one else occupies. He holds Degrees in Engineering, a Master's in Military Science, and is currently completing his Doctorate of Business Program.
After the Navy, he found music in the most cinematic way possible: playing piano in San Diego when Snoop Dogg walked in, heard him, and took him under his wing. He went on to collaborate with CBS "NCIS" star Pauley Paurette, Chris Brown, Ray J, FloRida, and many more. He was later discovered by the late Pete Moore of Smokey Robinson and The Miracles, who called B. Taylor "the Stevie Wonder of Hip Hop" — an endorsement that came alongside the full weight of Motown royalty: The Temptations, The Four Tops, The Marvelettes, The Vandellas, The Gordy Family, and the Cash Family of country music all standing behind his talent.
B. Taylor — Navy veteran, No. 1 Billboard artist, and Global Military Ambassador
The result is an artist who has charted six #1 Billboard hits, earned two Grammy Nomination Considerations, appeared on ESPN, Extra, Entertainment Tonight, Fox News, and NBC, and been featured in Billboard and Black Radio Exclusive Magazine — all while never losing sight of the mission he carried out of the Navy: to serve. Beyond music, B. Taylor is Co-founder and CEO of the NRM EV Group alongside Ndileka Mandela — creator of the first Official Nelson Mandela Signature Electric Vehicle. He is also Co-owner and the face of 22 Salutes Coffee and Spirits and Fifty States Vodka, available nationwide in over 1,000 stores and Military Exchanges.
"I didn't leave the Navy. The Navy never leaves you. Everything I've built in music, in sports, in business — it's all been in service of a bigger mission: making sure the American people never forget what it costs to be free, and making sure the men and women who pay that cost know they are seen, celebrated, and taken care of." — B. Taylor, Navy Veteran · No. 1 Billboard Artist · Global Ambassador, U.S. Military, Veterans & First Responders
We Are One: The Tour, The Single, The Moment
The timing of this collaboration is not coincidental — it is precisely engineered for maximum cultural impact. B. Taylor's upcoming "We Are One" Tour and his powerful single "We Are One, Love Is All We Need" — a song whose music video was produced in collaboration with the Department of Defense, the Department of Homeland Security, the VA, the Tampa Bay Buccaneers, the Tampa Warriors, and organizations representing all branches of the U.S. Military — is arriving at the exact moment America is preparing to celebrate its 250th birthday on July 4, 2026.
The B. Taylor Signature Riize Strip Collection is conceived as a living extension of that message: a product line that every veteran can carry in their pocket, every first responder can use on a 12-hour shift, every mom can hand to her son or daughter before they deploy, and every American can reach for as a daily reminder that we are, in fact, one.
The collaboration envisions a multi-SKU signature line co-developed with B. Taylor — with packaging, naming, and formulations that reflect his story and the communities he serves — alongside a national activation tied to the "We Are One" Tour, America 250 commemorations, and Riize's rapidly expanding retail footprint across 100,000+ approved doors.
Riize Energy Strip — dissolves in seconds, energy for hours
"When I heard what Riize had built in 90 days — Core-Mark, Circle K, Sheetz, Walmart, 7-Eleven — I didn't hear a supplement company. I heard a distribution machine that already has the trust of the biggest retailers in America. Pair that with a man like B. Taylor, whose credibility with veterans, first responders, and everyday Americans is unmatched, and you have something that goes way beyond a product launch. This is a cultural moment." — Kenton Gray, Founder & CEO, Veracor Group · Managing Partner, Veracor Capital
Why This Matters: Veterans, First Responders, and the Moms of America
The United States has 19 million veterans. There are over 2 million active duty service members. Nearly 900,000 law enforcement officers, 1.1 million firefighters, and hundreds of thousands of EMS personnel serve on the front lines every day. Behind every one of them is a family — and at the center of most of those families is a mother.
Mothers of America are one of the most powerful, most underestimated, and most loyally brand-committed consumer groups in the country. They don't just buy products. They advocate for them, share them, and make them part of family culture for generations. A product that carries B. Taylor's endorsement — a man who has stood on stages with every branch of the U.S. Military, who has been supported by Department of Defense officials, who has dedicated his career to the 22 veterans lost to suicide every single day — is a product that this community will not just purchase. They will own.
The B. Taylor Signature Riize Strip Collection is designed from inception to serve these communities: the Energy strip for the officer starting a night shift, the Sleep strip for the veteran whose mind won't quiet, the GLP-1 Support strip for the family navigating weight management after years of service-related stress, the Hangover strip for the celebration that follows a hard-earned homecoming.
"Riize already has the shelves. B. Taylor already has the hearts. This collaboration puts both together in the hands of the people who deserve it most — the men and women who serve this country, and the families who love them. This is the kind of deal that makes a brand. I've watched what Riize has done in 90 days and I'm not surprised — Reilly builds things that last. Together, with B. Taylor's voice and his community behind us, we're not launching a product. We're launching a movement." — Kenton Gray, Founder & CEO, Veracor Group · Managing Partner, Veracor Capital
B. Taylor — embodying the convergence of music, military service, and purpose
The Riize Platform: Built for This Moment
Riize enters this collaboration with the infrastructure to deliver at scale. In under 90 days, the Houston-based company has secured approved vendor status with Core-Mark (24,000–45,000+ convenience stores), Circle K (7,300 US stores across 48 states), Sheetz (800+ locations), 7-Eleven (13,300 US stores), Walmart (4,600+ stores), McLane, KeHE, Sprouts Farmers Market, and a growing vending machine network live on university campuses, in airports, hotels, and entertainment venues.
The brand is live and selling on Amazon (3.2–3.6x ROAS on unoptimized spend), TikTok Shop, Walmart Fulfillment Services, Facebook Shop, Instagram Shop, and YouTube Store. Target Plus marketplace approval is imminent. With three international markets already licensed — Australia, Mexico, and Puerto Rico — the B. Taylor Signature Collection has a global runway from day one.
"I've spent two and a half months watching retailers say yes to Riize in ways that take other brands years to achieve. When I think about what this collaboration with B. Taylor means — his credibility, his community, his voice on the 'We Are One' Tour landing in America's 250th year — I see the story that turns a great brand into a generational one. B. Taylor doesn't just endorse things. He embodies them. And what he embodies is exactly who Riize is for." — Reilly Schueler, Founder & CEO, Riize LLC
A Note on Timing: America's 250th Anniversary
On July 4, 2026, the United States of America turns 250 years old. It is a once-in-a-lifetime cultural moment — a semiquincentennial that the entire nation will pause to commemorate. The B. Taylor "We Are One" Tour is built for exactly this moment: a tour that unites every branch of the military, every category of first responder, and every American family under a single message that the country desperately needs to hear.
The B. Taylor Signature Riize Strip Collection — positioned as a limited-edition America 250 commemorative line and an ongoing ambassador series — is designed to be the product that Americans reach for during this celebration: on military bases, in fire stations, at national monuments, at concert venues on the "We Are One" Tour, and on the shelves of every major retailer in the country where Riize is already approved and selling.
DEAL STATUS & INVESTOR NOTE
This collaboration is currently in advanced negotiation between Veracor Capital, Riize LLC, and B. Taylor's team. All parties have expressed strong enthusiasm for the opportunity and alignment on the shared mission. Final terms, signature line specifications, tour activation details, and launch timing are being finalized. An official partnership announcement with full commercial terms is expected imminently.
For investors in the Riize Expansion Fund: this collaboration represents the kind of brand-defining moment that fundamentally re-rates a consumer company's ceiling. B. Taylor brings 142,000+ direct social followers, institutional credibility with the Department of Defense and all four branches of the U.S. Military, a national tour platform timed to the single biggest cultural moment of 2026, and a community — veterans, first responders, and their families — whose brand loyalty, once earned, is among the most durable in American consumer culture.
This is the 50 Cent moment for Riize. Get in before the announcement.
About B. Taylor
B. Taylor is a multi-award winning recording artist, producer, author, speaker, and Goodwill Global Ambassador for the U.S. Military, Veterans, First Responders, and their families. A decorated Navy veteran attached to special operations, University of Missouri collegiate athlete, All Navy and Military Team USA basketball standout, and honorary discharge recipient from the Secretary of the Navy, B. Taylor has charted six #1 Billboard hits, earned two Grammy Nomination Considerations, and built one of the most authentic bridges between American music, military service, and community advocacy in the country. He is endorsed by Motown legends, mentored by Snoop Dogg, and supported by top-ranking officials across all four branches of the U.S. Military. His "We Are One" campaign has been backed by the DoD, DHS, the VA, and the NFL. btaylor.com
About Riize LLC
Riize LLC is a Houston, Texas-based consumer health company and creator of Riize Strips — fast-acting sublingual oral strips delivering nutraceutical formulations across energy, sleep, recovery, GLP-1 support, NAD+, and performance categories. In under 90 days, Riize has secured approved vendor status with distributors representing over 100,000 retail doors including Core-Mark, Circle K, Sheetz, 7-Eleven, Walmart, and Sprouts Farmers Market. Founded by Reilly Schueler, Riize is headquartered at 1717 St James Place, Suite 200, Houston, TX 77056. riizestrips.com
About Veracor Capital
Veracor Capital is a veteran-owned, AI-first healthcare private equity firm and managing entity of the $250M Kure Health Ecosystem Fund. Led by Founder & CEO Kenton Gray — U.S. Marine Corps veteran and former aspiring NASCAR driver — and strategic partner Dr. Peter Demitry, former Assistant Air Force Surgeon General, Veracor builds and scales healthcare companies across the Kure Health ecosystem. veracorcapital.com
Media: media@veracorgroup.com · Investor Relations: Invest@veracorcapital.com · Riize: reilly@riizeup.com · (702) 849-2200
This announcement contains forward-looking statements regarding a transaction currently in negotiation. No binding agreement has been executed as of the date of this release. This is not an offer to sell or solicitation to buy securities. Offered only to accredited investors pursuant to applicable securities regulations.
